? PC三八档 爆破达成率156%；
? “樱”约而至 爆破达成127%；
? 清扬世界杯 爆破达成124%；
Faced with the competition of e-commerce and offline products, the challenges of FMCGs in the traditional hypermarket channels are becoming more and more serious. The last minute of communication between store promoters and consumers, as well as the last minute of the consumer's experience before purchasing, has an increasing impact on the final sales.
In case of this, we knew that unilateral teaching is not enough at all, what we actually need is to learn from examples. We shall let the promoters learn how to attract and hold the consumers, turning all the actions to sales. Under the common goals and collaboration, sales raised rapidly.
In 2018, we launched “Topic Blasting Day” every month, assembled with Unilever sales teams, Always TUFA executive teams and headquarters teams, promoting sales on the 3 days of the weekend with all the promoters.
From CLEAR’s new series "Crystal” to “PC 3.8” in March, then to the “Date with Sakura” series, “The CLEAR World Cup” series in May and June. We will have more activities in the following July, August, and September...
In this time, all the teams worked together, we found out ways through practice, sharing the experiences, playing ballooning, braiding, football games, etc. Finding ways to attract more customers, and finally achieved satisfactory results.
? “PC 3.8” blasted a rate at 156%;
? “Date with Sakura” blasted a rate at 127%
? “The CLEAR World Cup” blasted a rate at 124%
Chasing different hotspots, the project is still going on...