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宣传物料管理
POSM Management
设计及制作、仓储及运输、陈列及维护的一站式服务
整合平台,数字系统,实现端(需求发起)到端(落地执行)的
·过程跟踪
·信息收集
·数据分析
One-stop professional services for design, production, storage, logistics, installation and maintenance
Digital system on integrated platform, from requirements brief to on ground
execution
Process tracking
Information collection
Data analysis
案例分享
强生印刷品及POSM管理
Case Sharing
Johnson & Johnson print and POSM management
强生印刷品及POSM管理

强生印刷品及POSM物料涉及20多个品牌和30多个部门,由于品牌形象的不同,相应需求的制作物材料及工艺要求差异巨大,这样就对颜色管理,品质控制提出了很高的要求。另外奥维思强生强生项目直接面对强生需求用户,而不是强生采购部门,需要同120个以上的用户联系,由此需花费大量时间去沟通、了解需求。

鉴于以上的复杂状况,我们开发使用了POSMASTER订单管理系统,集需求下单、进程查看、订单管理于一体,用户可通过系统更为简便的对项目进行管理和把控。此外项目组内部制定了标准化,流程化的管理制度,通过订单反应速度、打样准时率、大货准时率、服务满意度和质量合格率的考核,确保我们成为可信赖的服务团队。

2017年我们为客户实现材料成本节约率22.91%,2018年上半年更达到23.31%,

全年订单数超过200单,打样通过率保持在95%以上,大货交货准时率及质量合格率100%。

在订单反应速度和服务满意度方面一直受到客户肯定,截止目前总收到客户邮件或微信表扬信10次以上。

Johnson & Johnson print and POSM management

J&J Prints and POSM Management involve more than 20 brands and 30 departments. Because of the different brand image, the requirements of materials and process differ greatly, which puts high demands on color management and quality control. Besides, “Always-J&J” project group faces with the users directly, not the procurement department, we need to contact more than 120 users, spending a lot of time on communication and customer demands.

Because of above complicated situation, we created a POSMASTER system, which integrates demand orders, process view and orders management, helping users manage and control projects much easier. Besides, we established a standardized and procedural rule used in our project group. Ensure that we could be a reliable team through the test of orders response speed, proofing and producing timeliness, service satisfaction and product quality.

In 2017, our material cost saving rate reached at 22.91%, and 23.31% in the first half of 2018.

More than 200 orders each year, with a proofing pass rate remained above 95%, producing timeliness and quality rate at 100%.

Orders response speed and service satisfaction have always been favored by our customers. Up to now, we have received more than 10 commendation letters from our clients via Mails or WeChat.

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